In: Media and public culture: proceedings of the Second International Seminar on Bhutan Studies. Centre for Bhutan Studies, Thimphu, 2007, pp. 19-30. ISBN 99936-14-41-6

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Abstract

This paper briefly explores the 'relationship' between Buddhist spirituality and the various forms of media during the 2500 years of Buddhist history. In doing so, it highlights the flexibility of Buddhism in taking the multiple forms of media as useful means for a spiritual end that culminates in the state of enlightenment. The article also raises the problems and prospects of the new encounter between Bhutan’s ancient Buddhist heritage and modern mass media. It goes on to argue that the media is intrinsically a neutral tool and that an educated and expedient use can only further the cause of Buddhism.