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Abstract
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors’ cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.
| Document type: | Working paper |
|---|---|
| Series Name: | Discussion Paper Series / University of Heidelberg, Department of Economics |
| Volume: | 0731 |
| Place of Publication: | Heidelberg |
| Edition: | Dritte Auflage |
| Date Deposited: | 20 Sep 2023 14:49 |
| Date: | August 2023 |
| Number of Pages: | 62 |
| Faculties / Institutes: | The Faculty of Economics and Social Studies > Alfred-Weber-Institut for Economics |
| DDC-classification: | 330 Economics |
| Uncontrolled Keywords: | aid effectiveness, charitable giving, framing, restricted choice, unit donation |
| Series: | Discussion Paper Series / University of Heidelberg, Department of Economics |
Available Versions of this Item
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How to Design the Ask? Funding Units vs. Giving Money. (deposited 01 Feb 2021 09:27)
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How to Design the Ask? Funding Units vs. Giving Money. (deposited 15 Dec 2022 15:03)
- How to Design the Ask? Funding Units vs. Giving Money. (deposited 20 Sep 2023 14:49) [Currently Displayed]
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How to Design the Ask? Funding Units vs. Giving Money. (deposited 15 Dec 2022 15:03)
