title: Willingness to Pay for Individual Greenhouse Gas Emissions Reductions: Evidence from a Large Field Experiment
creator: Diederich, Johannes
creator: Goeschl, Timo
subject: ddc-330
subject: 330 Economics
description: In the climate policy debate, a rhetoric has evolved that attributes a high potential to "voluntary climate action". We turn to the population of Germany, the fourth largest cumulative GHG emitter, to obtain an  Internet-)representative estimate of the individual willingness to abate one ton of CO2, the equivalent of 10 percent of annual per-capita CO2 emissions. The estimate derives from a large-scale (n=2,440) framed field experiment in which subjects choose between a guaranteed reduction of one ton of EU CO2 emissions and a randomly drawn cash award between €2 and €100. At €6.30, estimated mean WTP is considerably lower than prior hypothetical or non-representative estimates. Median WTP is non-positive. The almost bimodal nature of WTP in the population has important policy implications. 
date: 2011
type: Working paper
type: info:eu-repo/semantics/workingPaper
type: NonPeerReviewed
format: application/pdf
identifier: https://archiv.ub.uni-heidelberg.de/volltextserverhttps://archiv.ub.uni-heidelberg.de/volltextserver/12543/1/diederich_goeschl_2011_dp517.pdf
identifier: DOI:10.11588/heidok.00012543
identifier: urn:nbn:de:bsz:16-opus-125433
identifier:   Diederich, Johannes ; Goeschl, Timo  (2011) Willingness to Pay for Individual Greenhouse Gas Emissions Reductions: Evidence from a Large Field Experiment.  [Working paper]     
relation: https://archiv.ub.uni-heidelberg.de/volltextserver/12543/
rights: info:eu-repo/semantics/openAccess
rights: http://archiv.ub.uni-heidelberg.de/volltextserver/help/license_urhg.html
language: eng