TY  - GEN
N2  - In the climate policy debate, a rhetoric has evolved that attributes a high potential to "voluntary climate action". We turn to the population of Germany, the fourth largest cumulative GHG emitter, to obtain an  Internet-)representative estimate of the individual willingness to abate one ton of CO2, the equivalent of 10 percent of annual per-capita CO2 emissions. The estimate derives from a large-scale (n=2,440) framed field experiment in which subjects choose between a guaranteed reduction of one ton of EU CO2 emissions and a randomly drawn cash award between ?2 and ?100. At ?6.30, estimated mean WTP is considerably lower than prior hypothetical or non-representative estimates. Median WTP is non-positive. The almost bimodal nature of WTP in the population has important policy implications. 
A1  - Diederich, Johannes
A1  - Goeschl, Timo
UR  - https://archiv.ub.uni-heidelberg.de/volltextserver/12543/
KW  - climate change mitigation 
KW  -  field experiment 
KW  -  voluntary climate action 
KW  -  willingness to pay
ID  - heidok12543
AV  - public
Y1  - 2011///
TI  - Willingness to Pay for Individual Greenhouse Gas Emissions Reductions: Evidence from a Large Field Experiment
ER  -