TY  - GEN
N2  - Contact advertisements as a text type have a history of more than 300 years. Despite their age, they are still important and made use of today. This is especially valid for India where marriages are often arranged to the very day. This condensed text type gives information about the cultural understanding of marriages. The present study, based on two corpora consisting of 750 advertisements in total, aims at a sociolinguistic analysis of matrimonial advertisements from India and Britain and an interpretation of its result in terms of cognitive linguistics by making inferences to a possible cultural model prevalent in the respective culture and triggering the language use. The theoretical basis is Quinn (1987)?s model of marriage.
UR  - https://archiv.ub.uni-heidelberg.de/volltextserver/18303/
A1  - Frey, Sandra
ID  - heidok18303
KW  - cultural models
KW  -  Indian English
KW  -  metaphor
KW  -  conceptual metaphor
KW  -  matrimonial advertisement
KW  -  contact advertisement
KW  -  newspaper
KW  -  classified advertising
KW  -  sociolinguistics
KW  -  linguistic gender studies
KW  -  corpus linguistics
KW  -  outer circle
TI  - Cultural Models Affecting Indian-English 'Matrimonials'
and British-English Contact Advertisements with a View to Marriage: A Corpus-based Analysis

Y1  - 2015///
AV  - public
ER  -