TY - JOUR ID - heidok19814 CY - London [u.a.] Y1 - 2011/// A1 - Zimmermann, Friederike A1 - Sieverding, Monika AV - public PB - SAGE Publications N2 - This research investigated contents of actor and abstainer prototypes with regard to young adults? social drinking combining quantitative and qualitative approaches (adjective ratings, N = 300; open answers, N = 90). Exploratory and confirmatory factor analyses yielded two factors (sociability/hedonism, responsibility) in both prototypes, confirmed by qualitative data. Given the importance for intention and willingness to drink alcohol, interventions should focus on the factor ?sociability/hedonism? of the actor and the abstainer prototype to reduce heavy drinking; addressing ?responsibility? may be ineffective. Participants? evaluations appeared to be less prone to mean tendencies subsequent to open answers compared with adjective scales. KW - alcohol KW - assessment KW - evaluation KW - prototype perception KW - young adults IS - 3 SN - 1359-1053 UR - http://dx.doi.org/10.1177/1359105310373412 EP - 420 TI - Young adults? images of abstaining and drinking: Prototype dimensions, correlates and assessment methods VL - 16 JF - Journal of health psychology : an interdisciplinary, international journal SP - 410 ER -