eprintid: 23275
rev_number: 16
eprint_status: archive
userid: 2326
dir: disk0/00/02/32/75
datestamp: 2017-07-28 11:50:03
lastmod: 2017-08-18 09:26:33
status_changed: 2017-07-28 11:50:03
type: bookPart
metadata_visibility: show
creators_name: Burel, Simone
title: Überlegungen zur Einführung einer Kommunikationsstrategie beim Unternehmen Habona Invest GmbH
subjects: ddc-300
subjects: ddc-380
subjects: ddc-400
divisions: i-90600
abstract_translated_text: In times of globalization and increasing competitive pressure, communicative transparency is essential to profit- making enterprises. As a result, they necessarily employ
language as means of multimodal expression and presentation. This paper reflects on the different steps of introducing a communication strategy in a funds issuer, called Habona
Invest GmbH. The company administers and sells retail funds, especially new or recently refurbished retail properties or nursery schools in Germany. Furthermore, the paper intensifies the professional dialogue between theoretical research and practical economy by acknowledging that communication is a holistic task.
abstract_translated_lang: eng
date: 2017
publisher: Peter Lang Edition
id_scheme: DOI
id_number: 10.11588/heidok.00023275
ppn_swb: 1654550752
own_urn: urn:nbn:de:bsz:16-heidok-232755
language: ger
bibsort: BURELSIMONUBERLEGUNG2017
full_text_status: public
series: Wissen - Kompetenz - Text
volume: 10
place_of_pub: Frankfurt am Main
pagerange: 195-212
isbn: 978-3-631-66444-5
book_title: Sprache in Rede, Gespräch und Kommunikation: linguistisches Wissen in der Kommunikationsberatung
editors_name: Dräger, Marcel
editors_name: Kuhnhenn, Martha
citation:   Burel, Simone  (2017) Überlegungen zur Einführung einer Kommunikationsstrategie beim Unternehmen Habona Invest GmbH.  [Book Section]     
document_url: https://archiv.ub.uni-heidelberg.de/volltextserver/23275/1/Burel_Einf%C3%BChrung.pdf