eprintid: 28913
rev_number: 18
eprint_status: archive
userid: 5431
dir: disk0/00/02/89/13
datestamp: 2020-10-08 09:59:47
lastmod: 2020-10-12 12:01:07
status_changed: 2020-10-08 09:59:47
type: doctoralThesis
metadata_visibility: show
creators_name: Álvarez Mella, Héctor
title: Traducción, lengua e internacionalización cultural y económica - La función de los servicios lingüísticos en los intercambios culturales y comerciales entre Alemania y España
title_de: Übersetzung, Sprache und Internationalisierung
Die Rolle der Übersetzung im kulturellen und wirtschaftlichen Austausch zwischen Deutschland und Spanien
subjects: ddc-300
subjects: ddc-400
subjects: ddc-460
subjects: ddc-860
divisions: i-90900
adv_faculty: af-09
cterms_swd: Sprachmittlung
cterms_swd: Büchermarkt
cterms_swd: Internationalisierung
abstract: German-Spanish relations are currently creating new spaces for cultural and economic cooperation that open opportunities for exchange. The aim of this thesis is to describe the role of translation in the cultural and economic exchange between Germany and Spain and to examine which social factors influence the language strategies of the international actors. The methodological novelty of the study consists on exploring the function of translation from the perspective of internationalized companies: publishers and exporters. To this end, the research follows demolinguistics, economics and sociology methods, and develops an interdisciplinary framework that can be applied to the empirical study of translation in internationalization processes.
From the perspective of cultural relations, the thesis analyzes translation flows in the book industry between Germany and Spain from 1979 to 2015. The empirical analysis shows that the translation flows during this period heavily depended on how publishers adapting their publishing strategies to the dynamics of both markets. In particular, translation served as a resource for publishers to a) accumulate cultural capital (publication of classics), b) to specialize their catalog in particular subject areas whose domestic book market does not meet demand, and c) to specialize their activities in foreign literature.
From the perspective of international trade relations, the language patterns of Spanish firms exporting to Germany were analyzed on the basis of a remote questionnaire (N = 241). The results of the data analysis show that translation is a specialized activity mainly outsourced by companies that are either: large or multinational companies, at the initial phase of their activity abroad, and those whose activities are of a high communicative intensity. The case of study also shows that the main field of translation involves marketing material like descriptions of products to get better positioning in the new market, especially among small companies with low communication intensity. In cases of more complex products, marketing campaigns adapted to the needs of the new market were required and these are not usually outsourced to external translation agencies.
date: 2020
id_scheme: DOI
id_number: 10.11588/heidok.00028913
ppn_swb: 1735262390
own_urn: urn:nbn:de:bsz:16-heidok-289138
date_accepted: 2019-01-17
advisor: HASH(0x559e37cb7228)
language: spa
bibsort: ALVAREZMELTRADUCCION2020
full_text_status: public
place_of_pub: Heidelberg
citation:   Álvarez Mella, Héctor  (2020) Traducción, lengua e internacionalización cultural y económica - La función de los servicios lingüísticos en los intercambios culturales y comerciales entre Alemania y España.  [Dissertation]     
document_url: https://archiv.ub.uni-heidelberg.de/volltextserver/28913/1/Traducci%C3%B3n%2C%20lengua%20e%20internacionalizaci%C3%B3n%20cultural%20y%20econ%C3%B3mica_H%C3%A9ctor%20%C3%81lvarez_.pdf