eprintid: 29236
rev_number: 17
eprint_status: archive
userid: 3114
dir: disk0/00/02/92/36
datestamp: 2020-12-22 16:22:42
lastmod: 2021-02-24 12:58:14
status_changed: 2020-12-22 16:22:42
type: workingPaper
metadata_visibility: show
creators_name: Diederich, Johannes
creators_name: Eckel, Catherine C.
creators_name: Epperson, Raphael
creators_name: Goeschl, Timo
creators_name: Grossman, Philip J.
title: Subsidizing Unit Donations: Matches, Rebates, and Discounts Compared
subjects: ddc-330
divisions: i-181000
keywords: charitable giving, unit donation, online field experiment, subsidies, framing
cterms_swd: Framing-Effekt
cterms_swd: Subvention
abstract: An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result extends to ‘unit donation’ schemes, a popular alternative form of soliciting donations. There, the donors’ choices are about the number of units of a charitable good to fund at a given unit price, rather than the amount of money to give. Comparing matches and rebates as well as simple discounts on the unit price, we find no evidence of dominance in our online experiment: The three subsidy types are equally effective overall. At a more disaggregate level, rebates lead to a higher likelihood of giving while matching and discount subsidies lead to larger donations by donors. This suggests that charities using a unit donation scheme enjoy additional degrees of freedom in choosing a subsidy type. Rebates merit additional consideration if the primary goal is to attract donors.
date: 2020-12
id_scheme: DOI
id_number: 10.11588/heidok.00029236
schriftenreihe_cluster_id: sr-3
schriftenreihe_order: 0697
ppn_swb: 1743040202
own_urn: urn:nbn:de:bsz:16-heidok-292365
language: eng
bibsort: DIEDERICHJSUBSIDIZIN202012
full_text_status: public
series: Discussion Paper Series / University of Heidelberg, Department of Economics
volume: 0697
place_of_pub: Heidelberg
pages: 55
citation:   Diederich, Johannes ; Eckel, Catherine C. ; Epperson, Raphael ; Goeschl, Timo ; Grossman, Philip J.  (2020) Subsidizing Unit Donations: Matches, Rebates, and Discounts Compared.  [Working paper]     
document_url: https://archiv.ub.uni-heidelberg.de/volltextserver/29236/7/Diederich_et_al_2020_dp697.pdf