title: How to Design the Ask? Funding Units vs. Giving Money
creator: Diederich, Johannes
creator: Epperson, Raphael
creator: Goeschl, Timo
subject: 330
subject: 330 Economics
description: Charities frequently deviate from the standard donation scheme in which potential donors are asked how much money they are willing to give. Instead, they ask donors to choose how many units of a charitable good (e.g. meals, bed nets, or trees) to fund at a given unit price. In an onlne donation experiment, we compare the performance of such a "unit donation" scheme with that of the standard "money donation" and investigate the factors that could explain differences. We find that despite the additional demands that it imposes on the charity, the unit donation does not outperform the money donation scheme in terms of overall donations. It significantly differs, however, with respect tot the propensity to give. The sign of the difference depends on the granularity of the scheme. When one unit of the charitable good is cheap, unit donation schemes increase the propensity to give and can serve as an effective tool for recruiting donors.
date: 2020-01
type: Working paper
type: info:eu-repo/semantics/workingPaper
type: NonPeerReviewed
format: application/pdf
identifier: https://archiv.ub.uni-heidelberg.de/volltextserverhttps://archiv.ub.uni-heidelberg.de/volltextserver/29344/1/Diederich_Epperson_Goeschl_2021_dp698.pdf
identifier: DOI:10.11588/heidok.00029344
identifier: urn:nbn:de:bsz:16-heidok-293447
identifier:   Diederich, Johannes ; Epperson, Raphael ; Goeschl, Timo  (2020) How to Design the Ask? Funding Units vs. Giving Money.  [Working paper]     
relation: https://archiv.ub.uni-heidelberg.de/volltextserver/29344/
rights: info:eu-repo/semantics/openAccess
rights: http://archiv.ub.uni-heidelberg.de/volltextserver/help/license_urhg.html
language: eng