eprintid: 29344
rev_number: 15
eprint_status: archive
userid: 3114
dir: disk0/00/02/93/44
datestamp: 2021-02-01 09:27:12
lastmod: 2021-02-18 14:31:55
status_changed: 2021-02-01 09:27:12
type: workingPaper
metadata_visibility: no_search
creators_name: Diederich, Johannes
creators_name: Epperson, Raphael
creators_name: Goeschl, Timo
title: How to Design the Ask? Funding Units vs. Giving Money
subjects: 330
divisions: 181000
keywords: charitable giving, unit donation, aid effectiveness, restricted choice
cterms_swd: Framing-Effekt
abstract: Charities frequently deviate from the standard donation scheme in which potential donors are asked how much money they are willing to give. Instead, they ask donors to choose how many units of a charitable good (e.g. meals, bed nets, or trees) to fund at a given unit price. In an onlne donation experiment, we compare the performance of such a "unit donation" scheme with that of the standard "money donation" and investigate the factors that could explain differences. We find that despite the additional demands that it imposes on the charity, the unit donation does not outperform the money donation scheme in terms of overall donations. It significantly differs, however, with respect tot the propensity to give. The sign of the difference depends on the granularity of the scheme. When one unit of the charitable good is cheap, unit donation schemes increase the propensity to give and can serve as an effective tool for recruiting donors.
date: 2020-01
id_scheme: DOI
id_number: 10.11588/heidok.00029344
schriftenreihe_cluster_id: sr-3
schriftenreihe_order: 0698
ppn_swb: 1747715018
own_urn: urn:nbn:de:bsz:16-heidok-293447
language: eng
bibsort: DIEDERICHJHOWTODESIG202001
full_text_status: public
series: Discussion Paper Series / University of Heidelberg, Department of Economics
volume: 0698
place_of_pub: Heidelberg
pages: 29
citation:   Diederich, Johannes ; Epperson, Raphael ; Goeschl, Timo  (2020) How to Design the Ask? Funding Units vs. Giving Money.  [Working paper]     
document_url: https://archiv.ub.uni-heidelberg.de/volltextserver/29344/1/Diederich_Epperson_Goeschl_2021_dp698.pdf