title: Participation as user involvement
creator: Landert, Daniela
subject: ddc-400
subject: 400 Linguistics
subject: ddc-420
subject: 420 English
description: The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.
publisher: De Gruyter Mouton
contributor: Hoffmann, Christian R.
contributor: Bublitz, Wolfram
date: 2017
type: Book Section
type: info:eu-repo/semantics/bookPart
type: NonPeerReviewed
format: application/pdf
identifier: https://archiv.ub.uni-heidelberg.de/volltextserverhttps://archiv.ub.uni-heidelberg.de/volltextserver/31991/7/10.1515_9783110431070-002.pdf
identifier: DOI:10.11588/heidok.00031991
identifier: https://doi.org/10.1515/9783110431070-002
identifier: urn:nbn:de:bsz:16-heidok-319912
identifier:   Landert, Daniela  (2017) Participation as user involvement.  [Book Section]     
relation: https://archiv.ub.uni-heidelberg.de/volltextserver/31991/
rights: info:eu-repo/semantics/openAccess
rights: http://archiv.ub.uni-heidelberg.de/volltextserver/help/license_urhg.html
language: eng