title: How to Design the Ask? Funding Units vs. Giving Money
creator: Diederich, Johannes
creator: Epperson, Raphael
creator: Goeschl, Timo
subject: 330
subject: 330 Economics
description: Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors’ cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.
date: 2022-12
type: Working paper
type: info:eu-repo/semantics/workingPaper
type: NonPeerReviewed
format: application/pdf
identifier: https://archiv.ub.uni-heidelberg.de/volltextserverhttps://archiv.ub.uni-heidelberg.de/volltextserver/32529/1/Diederich_Epperson_Goeschl_2022_dp721.pdf
identifier: DOI:10.11588/heidok.00032529
identifier: urn:nbn:de:bsz:16-heidok-325291
identifier:   Diederich, Johannes ; Epperson, Raphael ; Goeschl, Timo  (2022) How to Design the Ask? Funding Units vs. Giving Money.  [Working paper]     
relation: https://archiv.ub.uni-heidelberg.de/volltextserver/32529/
rights: info:eu-repo/semantics/openAccess
rights: http://archiv.ub.uni-heidelberg.de/volltextserver/help/license_urhg.html
language: eng