TY  - GEN
N2  - Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors? cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.
UR  - https://archiv.ub.uni-heidelberg.de/volltextserver/33827/
EP  - 62
A1  - Diederich, Johannes
A1  - Epperson, Raphael
A1  - Goeschl, Timo
KW  - aid effectiveness
KW  -  charitable giving
KW  -  framing
KW  -  restricted choice
KW  -  unit donation
ID  - heidok33827
T3  - Discussion Paper Series / University of Heidelberg, Department of Economics
Y1  - 2023/08//
TI  - How to Design the Ask? Funding Units vs. Giving Money
CY  - Heidelberg
AV  - public
ER  -