eprintid: 33827
rev_number: 12
eprint_status: archive
userid: 3730
dir: disk0/00/03/38/27
datestamp: 2023-09-20 14:49:32
lastmod: 2023-09-26 08:14:16
status_changed: 2023-09-20 14:49:32
type: workingPaper
succeeds: 32529
metadata_visibility: show
creators_name: Diederich, Johannes
creators_name: Epperson, Raphael
creators_name: Goeschl, Timo
title: How to Design the Ask? Funding Units vs. Giving Money
subjects: ddc-330
divisions: i-181000
keywords: aid effectiveness, charitable giving, framing, restricted choice, unit donation
abstract: Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors’ cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.
date: 2023-08
id_scheme: DOI
id_number: 10.11588/heidok.00033827
schriftenreihe_cluster_id: sr-3
schriftenreihe_order: 0731
ppn_swb: 186028017X
own_urn: urn:nbn:de:bsz:16-heidok-338271
language: eng
bibsort: DIEDERICHJHOWTODESIG202001
full_text_status: public
series: Discussion Paper Series / University of Heidelberg, Department of Economics
volume: 0731
place_of_pub: Heidelberg
pages: 62
edition: Dritte Auflage
citation:   Diederich, Johannes ; Epperson, Raphael ; Goeschl, Timo  (2023) How to Design the Ask? Funding Units vs. Giving Money.  [Working paper]     
document_url: https://archiv.ub.uni-heidelberg.de/volltextserver/33827/1/Diederich_Epperson_Goeschl_2023_dp731.pdf