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Participation as user involvement

Landert, Daniela

In: Hoffmann, Christian R. ; Bublitz, Wolfram (Hrsgg.): Pragmatics of Social Media. Berlin ; Boston, De Gruyter Mouton 2017, pp. 31-60 (Handbooks of Pragmatics ; 11) . ISBN 978-3-11-043969-4 (Druck-Ausg.); 978-3-11-043107-0 (Online-Ausg.)

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Official URL: https://doi.org/10.1515/9783110431070-002
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Abstract

The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.

Document type: Book Section
Editor: Hoffmann, Christian R. ; Bublitz, Wolfram
Title of Book: Pragmatics of Social Media
Series Name: Handbooks of Pragmatics
Volume: 11
Publisher: De Gruyter Mouton
Place of Publication: Berlin ; Boston
Edition: Zweitveröffentlichung
Date Deposited: 23 Mar 2023 10:50
Date: 2017
ISBN: 978-3-11-043969-4 (Druck-Ausg.); 978-3-11-043107-0 (Online-Ausg.)
Page Range: pp. 31-60
Faculties / Institutes: Neuphilologische Fakultät > Anglistisches Seminar
DDC-classification: 400 Linguistics
420 English
Uncontrolled Keywords: Social media, interaction, interactivity, language of immediacy, public/private
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