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Abstract
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors’ cognitive biases by changing the metric of the donation space. The potential increase in donations likely outweighs the complications of designing a unit scheme, but requires expert handling of the choice of unit sizes.
| Dokumententyp: | Arbeitspapier |
|---|---|
| Name der Reihe: | Discussion Paper Series / University of Heidelberg, Department of Economics |
| Band: | 0731 |
| Ort der Veröffentlichung: | Heidelberg |
| Auflage oder Überarbeitung: | Dritte Auflage |
| Erstellungsdatum: | 20 Sep. 2023 14:49 |
| Erscheinungsjahr: | August 2023 |
| Seitenanzahl: | 62 |
| Institute/Einrichtungen: | Fakultät für Wirtschafts- und Sozialwissenschaften > Alfred-Weber Institut |
| DDC-Sachgruppe: | 330 Wirtschaft |
| Freie Schlagwörter: | aid effectiveness, charitable giving, framing, restricted choice, unit donation |
| Schriftenreihe: | Discussion Paper Series / University of Heidelberg, Department of Economics |
Verfügbare Versionen dieser Veröffentlichung
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How to Design the Ask? Funding Units vs. Giving Money. (deposited 01 Feb. 2021 09:27)
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How to Design the Ask? Funding Units vs. Giving Money. (deposited 15 Dez. 2022 15:03)
- How to Design the Ask? Funding Units vs. Giving Money. (deposited 20 Sep. 2023 14:49) [momentan angezeigt]
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How to Design the Ask? Funding Units vs. Giving Money. (deposited 15 Dez. 2022 15:03)
