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Young adults’ images of abstaining and drinking: Prototype dimensions, correlates and assessment methods

Zimmermann, Friederike ; Sieverding, Monika

In: Journal of health psychology : an interdisciplinary, international journal, 16 (2011), Nr. 3. pp. 410-420. ISSN 1359-1053

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This research investigated contents of actor and abstainer prototypes with regard to young adults’ social drinking combining quantitative and qualitative approaches (adjective ratings, N = 300; open answers, N = 90). Exploratory and confirmatory factor analyses yielded two factors (sociability/hedonism, responsibility) in both prototypes, confirmed by qualitative data. Given the importance for intention and willingness to drink alcohol, interventions should focus on the factor ‘sociability/hedonism’ of the actor and the abstainer prototype to reduce heavy drinking; addressing ‘responsibility’ may be ineffective. Participants’ evaluations appeared to be less prone to mean tendencies subsequent to open answers compared with adjective scales.

Item Type: Article
Journal or Publication Title: Journal of health psychology : an interdisciplinary, international journal
Volume: 16
Number: 3
Publisher: SAGE Publications
Place of Publication: London [u.a.]
Date Deposited: 20 Nov 2015 14:25
Date: 2011
ISSN: 1359-1053
Page Range: pp. 410-420
Faculties / Institutes: The Faculty of Behavioural and Cultural Studies > Institute of Psychology
Subjects: 150 Psychology
Uncontrolled Keywords: alcohol, assessment, evaluation, prototype perception, young adults
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