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Überlegungen zur Einführung einer Kommunikationsstrategie beim Unternehmen Habona Invest GmbH

Burel, Simone

In: Dräger, Marcel ; Kuhnhenn, Martha (Hrsgg.): Sprache in Rede, Gespräch und Kommunikation: linguistisches Wissen in der Kommunikationsberatung. Peter Lang Edition, Frankfurt am Main 2017, pp. 195-212 (Wissen - Kompetenz - Text ; 10) . ISBN 978-3-631-66444-5

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Translation of abstract (English)

In times of globalization and increasing competitive pressure, communicative transparency is essential to profit- making enterprises. As a result, they necessarily employ language as means of multimodal expression and presentation. This paper reflects on the different steps of introducing a communication strategy in a funds issuer, called Habona Invest GmbH. The company administers and sells retail funds, especially new or recently refurbished retail properties or nursery schools in Germany. Furthermore, the paper intensifies the professional dialogue between theoretical research and practical economy by acknowledging that communication is a holistic task.

Item Type: Book Section
Editors: Dräger, Marcel ; Kuhnhenn, Martha
Title of Book: Sprache in Rede, Gespräch und Kommunikation: linguistisches Wissen in der Kommunikationsberatung
Series Name: Wissen - Kompetenz - Text
Volume: 10
Publisher: Peter Lang Edition
Place of Publication: Frankfurt am Main
Date Deposited: 28 Jul 2017 11:50
Date: 2017
ISBN: 978-3-631-66444-5
Page Range: pp. 195-212
Faculties / Institutes: Neuphilologische Fakultät > Institut für Deutsch als Fremdsprachenphilologie
Subjects: 300 Social sciences
380 Commerce, communications, transport
400 Linguistics
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