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CRM - Grundlagen und Realisierung am Beispiel einer Standardanwendung

Weinmann, Dieter

English Title: CRM - bases and realization by the example of a standard-application

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Bearbeitung der Grundlagen zu Datenbanken, DataWarehouse und CRM, sowohl hardware- als auch software-seitig. Beschreibung der Implementierung eines Siebel-Systems auf einer Oracle 8i-Datenbank nahe am Standard. Darauffolgender Vergleich von Siebel 2000 mit CRM

Translation of abstract (English)

Basics of databases, datawarehouse and CRM, in terms of both hardware and software. Description of the implementation of a Siebel system on a Oracle 8i-database close at the standard. Closing with comparison of Siebel 2000 with CRM

Item Type: Master's thesis
Date Deposited: 30. Jul 2003 13:55
Date: 2002
Faculties / Institutes: The Faculty of Economics and Social Studies > Alfred-Weber-Institut for Economics
Subjects: 330 Economics
Controlled Keywords: Kundenmanagement, Düsseldorf / Customer Relationship Management - Kongress & Messe <2000>,, ORACLE 8i, Datenbanksystem, Data-Warehouse
Uncontrolled Keywords: Siebel , CRM
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