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From aesthetics to vitality semiotics - From l´art pour l´art to responsibility. Historical change of perspective exemplified on Josef Albers

Sauer, Martina

In: Grabbe, Lars Christian ; Rupert-Kruse, Patrick ; Schmitz, Norbert M. (Hrsgg.): Bildgestalten : Topographien medialer Visualität. Marburg 2020, pp. 194-213

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Abstract

The paper follows the thesis, that the perception of real or virtual media shares the anthropological state of "Ausdruckswahrnehmung" or perception of expression (Ernst Cassirer). This kind of perception does not represent a distant, neutral point of view, but one that is guided by feelings or "vitality affects" (Daniel N. Stern). The prerequisites, however, for triggering these feelings/"vitality affects" are not recognizable objects or motifs, but rather their sensually evaluable “abstract representations” or their formal logical structures. In contrast to aesthetic feelings, however, they affect not only our feelings of lust or unlust or our knowledge (formal aesthetics) but also our actions (semiotics). So, when I extend aesthetic experiences to semiotic effects, I will talk about vitality semiotics. This new concept is of consequence, because the thesis of the responsibility of the producer is based on these effects. This is to be carried out by analyzing and presenting the approach of the Bauhaus master Josef Albers.

Document type: Book Section
Version: Secondary publication
Date Deposited: 24 Mar 2021 09:48
Faculties / Institutes: Research Project, Working Group > Individuals
DDC-classification: Arts
Controlled Subjects: Albers, Josef, Bauhaus, Ästhetik, Semiotik, Handlungstheorie, Medientheorie
Uncontrolled Keywords: Ästhetik, Semiotik, Wahrnehmungstheorie, Handlungstheorie, Medientheorie, Bauhaus, Josef Albers
Subject (classification): Artists, Architects
Aesthetics, Art History
Countries/Regions: Germany, Switzerland, Austria